I had the pleasure of collaborating with Estúdio CAXA, who created a new set of illustrations for VR Benefícios communication. With a wide range of products and services, VR seeks not only to continue the previous work but also to further emphasize its target audience and the scope of services offered by the company.
With a vectorial trace that balances lines and shapes reminiscent of the VR logo, the illustrations establish a connection with the audience through situations and locations that celebrate the Brazilian identity in biotypes, scenarios, clothing, and settings. The green color remains predominant to establish a direct relationship with the brand, although there is room for other vibrant colors to stand out as well.

Team Estúdio Caxa:
Laura Nunes
Maryangela Alves
Vitor Brito Pereira
Renato Brito Mamede

Team VR Benefícios:
Arthur Sandrini
Augusto Mori
Deise de Carvalho
Juliana Bueno
Pedro Ivo